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YouTube Shorts Monetization: How to make money from short videos

ByNarrator

YouTube Shorts is a short-form video platform that allows users to create and share videos up to 60 seconds long. It was launched in 2020 and has quickly become one of the most popular video platforms in the world.

In 2023, YouTube launched a monetization program for Shorts creators. This program allows creators to earn money from their Shorts videos through a variety of methods, including Creator Pool, YouTube Premium and Branded shorts. We have recently published a comprehensive guide on how to earn money on YouTube. In this article, lets explore how to make money from YouTube Shorts.

How to qualify for YouTube Shorts monetization

To be eligible for Shorts monetization, creators must meet the following requirements:

  • Be a member of the YouTube Partner Program (YPP).
  • Have at least 1,000 subscribers.
  • Have at least 10 million Shorts views in the last 90 days.

Once you meet these requirements, you can apply for Shorts monetization in YouTube Studio.

How to make money from YouTube Shorts

There are a few different ways to make money from YouTube Shorts:

  • Creator Pool: As mentioned above, a portion of all Shorts ad revenue goes into a Creator Pool, which is then distributed to creators based on their share of total views. To earn money from the Creator Pool, you must be a member of the YPP and have your Shorts videos monetized.
  • YouTube Premium: YouTube Premium subscribers can watch Shorts without ads. Revenue from YouTube Premium subscriptions is also shared with creators based on their share of subscription Shorts views.
  • Branded Shorts: Creators can partner with brands to create sponsored Shorts videos. This can be a great way to earn money from your Shorts videos, especially if you have a large following.

How ad revenue sharing works for Shorts

Ad revenue sharing for YouTube Shorts works differently than traditional video content.

  1. First, revenue from the ads appearing between Shorts in the Shorts Feed is pooled together.
  2. Then, a portion of the total revenue is allocated to a “creator pool” based on views and music usage across all Shorts uploaded by monetizing creators.
  3. The revenue from the Creator Pool will then be allocated to eligible creators based on their share of total views from monetizing creators’ Shorts in each country. For example, if a creator gets 5% of all eligible Shorts views uploaded by monetizing creators, they’ll be allocated 5% of the revenue in the Creator Pool.
  4. Monetizing creators will keep 45% of their allocated revenue, regardless if music was used or not.

This approach is designed to reward all monetizing creators who make up the Shorts experience, not just those who have an ad next to their video. It also allows creators to earn money from their Shorts videos, even if they don’t use music.

Here is an example of how ad revenue sharing for Shorts might work:

  • Let’s say that in a given month, there is $100,000 in ad revenue generated from Shorts videos.
  • Of this, $50,000 is allocated to the Creator Pool based on views and music usage.
  • A creator with 5% of all eligible Shorts views would receive $2,500 from the Creator Pool, regardless if they used music or not.

Tips for creating successful YouTube Shorts videos

Here are some tips for making money from YouTube Shorts:

  • Keep your videos short and to the point. Shorts videos are limited to 60 seconds, so make sure your videos are engaging and informative from the start.
  • Use eye-catching visuals and music. Shorts videos are all about being visually appealing, so use high-quality video and music to capture viewers’ attention.
  • Tell a story or share a tip in your video. Shorts videos are a great way to share your knowledge and expertise with others. Tell a story or share a tip that will be valuable to your viewers.
  • Use relevant hashtags to help people find your video. When you upload a Shorts video, be sure to include relevant hashtags so that people can easily find it.
  • Encourage viewers to subscribe to your channel and like your video. At the end of your Shorts video, encourage viewers to subscribe to your channel and like your video. This will help you build a following and grow your channel.

It’s important to note that Shorts monetization is still in its early stages, and earnings can vary depending on a number of factors, such as the number of views your videos get, the country where your viewers are located, and the type of content you create. However, if you’re able to create popular and engaging Shorts videos, you can potentially earn a significant amount of money from the platform.

With a little effort, you can start making money from YouTube Shorts and build a successful channel

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